The StraightUp wearable

Wearable Component

Our main goal is to develop a barely noticeable product that meets the highest measurement standards to optimize users' posture. Unlike other products, our innovative posture detection allows for precise measurement of the position of each shoulder blade and thus the overall upper body posture. To maximize comfort, we have designed the product to be lightweight and flexible. It is also fully waterproof, allowing it to be washed without any disassembly.

Smart Reminder

Feedback is provided through our quietly vibrating haptic motor, which reminds users of their posture at customizable intervals, tailored to their health and fitness condition. Only the user perceives the reminder to avoid disturbances. Reminders can be paused as needed and later reviewed in the app. The wearable intelligently recognizes activities such as tying shoes, shaking hands, or cooking and adjusts reminders accordingly.
The StraightUp wearable reminds via haptic feedback

The App

The app serves as the interface where users can adjust the desired settings of their experience and track their progress and personal data. Users can select and customize various profiles that differ, for example, in feedback frequency, movement threshold, or vibration pattern. All recorded data is displayed in an understandable way to clearly track progress and help users become the best versions of themselves. The app also offers exercises tailored to the user to optimize outcomes and is compatible with all mobile operating systems.

The Technology Inside

The technology consists of specially developed evaluation electronics that enable real-time measurements. Numerous integrated sensors allow for comprehensive detection of upper body posture and recognition of everyday movements. Both the motion detection and posture classification are based on AI-supported algorithms. Despite technical sophistication, the technology is implemented in flexible material, making the wearable comfortable to wear. The technology is continuously developed. The electronics are encased in waterproof material for maximum durability and can be easily charged via USB-C.
The technology inside the StraightUp wearable